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CLIENT
NOHO
SERVICES

Brand Identity Design

YEAR

2024

A High-End Pan-Asian Experience Where Tradition Meets Innovation.

NOHO is a high-end pan-Asian restaurant redefining interactive dining with a sophisticated yet soulful approach. It takes you on a trip across the far east. Featuring live robata grilling, teppanyaki, sushi, and hot stone bowls, NOHO brings the best of Japanese, Chinese, Thai, Malay, Korean, and Vietnamese cuisines under one roof. NOHO is Hyderabad's 1st pan-asian experience that blends traditional flavours with modern European techniques. Here, every dish is a testament to culinary craftsmanship and esteemed service.

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NOHO - A SANCTUARY WHERE THE ART OF DINING TRANSFORMS INTO AN IMMERSIVE AND INTERACTIVE PANASIAN EXPERIENCE.

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A LIFESTYLE DESTINATION WHERE TRADITION MEETS INNOVATION, AND EVERY MOMENT IS AN OPPORTUNITY FOR EXPLORATION AND DISCOVERY. HERE EVERY BITE TELLS A STORY, AND EVERY SIP SPARKS THE IMAGINATION - A PROGRESSIVE ASIAN HOUSE WHERE THE PURSUIT OF CULINARY EXCELLENCE KNOWS NO BOUNDS.

Drawing inspiration from the vibrant and mesmerising flavours of the Silk Route, Noho houses an array of culinary treasures, from sizzling Korean stone bowls to the artistry of Japanese Teppanyaki, the finesse of Sushi & Robata, hearty Oriental classics, and daring Thai creations.

Playing to NOHO’s vision of constantly evolving and serving a menu that keeps its audience engaged, the space itself is a testament to endurance and timeless elegance. Ferrous materials that mature gracefully leaving the space feeling constantly fresh take centre stage. The captivating allure of floor-to-ceiling abacus-styled grills, the soft glow of cascading chandeliers, copper-gold wall panels and black chrome bar frontages, every element beckons you into an intimate and refined space that keeps you coming back for more.

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The brand icon of NOHO, with its neatly stacked letters balanced on fluid rivers, takes you to boldly serene zen gardens, a place for the senses to be tantalised and relaxed all at once. An immersive experience where you are wholeheartedly engaged in a unique realm of modern flavours, culture and architectural delight. Echoing its Asian heritage, rich hues of deep red and wines infuse the atmosphere, weaving seamlessly from the architecture to the very essence of the brand you encounter as you dine and unwind.

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PRIMARY FONT

PP Gatwick

236 pt.

Aa

34 pt.

ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmno
pqrstuvwxyz
0123456789

SECONDART FONT

Arial

236 pt.

Aa

34 pt.

ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmno
pqrstuvwxyz
0123456789
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NOHO Rose Ebony

RGB

104  73  73

HEX

#684949

CMYK

42  51  44  30

PANTONE 3623 U

NOHO Coconut

 

RGB

154 90 71

 

HEX

#9A5A47

 

CMYK

28 53 55 16

 

PANTONE 7566 U

NOHO Rosy Brown

 

RGB

182 140 134

 

HEX

#B68C86

 

CMYK

24 36 30 06

 

PANTONE 7613 U

NOHO Pastel Gray

 

RGB

212 202 187

 

HEX

#D4CABB

 

CMYK

15 15 17 02

 

PANTONE 7534 U

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NOHO ICONS

The iconography is carefully curated to embody the essence of our brand. Each icon serves as a visual representation of our core values and principles, ensuring consistency and clarity in our communication.

The icons are bold and solid, adapted from the sleek lines of our logo and maintaining the same style throughout.
 
From the sleek lines of our logo to the intricate details of our brand symbols, every element is thoughtfully designed to resonate with our audience and reinforce our brand identity.

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ILLUSTRATIONS

Our illustration style is meticulously crafted to capture the essence of our brand. Each illustration serves as a visual embodiment of our core values and principles, fostering consistency and clarity in our visual language.

Characterized by clean and solid geometric abstract lines, our illustrations are derived from the sleek aesthetic of our logo, maintaining a cohesive style across all visual assets.

From the clean lines of our logo to the intricate details of our illustrations, every element is purposefully designed to connect with our audience and reinforce our brand identity.

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Here every bite tells a story, and every sip sparks the imagination—a progressive Asian house where the pursuit of  culinary excellence knows no bounds.

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