CLIENT
ANAYAM
SERVICES
Visual Identity, Print/Digital Collaterals & Logo Animation
YEAR
2023
Location
India
Timeless Elegance, Crafted for You.
Jewellery isn’t just about adornment; it’s about self-expression, confidence, and legacy. Anayam brings you a world where luxury meets accessibility, where diamonds, polki, and modern designs blend seamlessly with tradition. No matter your style or budget, our jewellery ensures that every moment shines a little brighter—because elegance should never be out of reach.
Anayam is more than jewellery—it’s a legacy in the making.
Meaning "moonlight," perfectly symbolises the ethereal beauty and serene glow our jewellery embodies.
Just as moonlight illuminates the night with its gentle radiance, our collection is designed to bring a touch of celestial elegance to every moment.
THE LOGO
Echoes of Heritage, Illuminated by Twilight
ANAYAM’s logo is a seamless fusion of Mughal architectural elegance and the serene beauty of twilight. The arched form pays tribute to timeless craftsmanship, while the radiant star at its center captures the fleeting magic of day meeting night. Together, these elements create a symbol of enduring beauty, refinement, and grace—an emblem that reflects ANAYAM’s essence of timeless sophistication.
BRAND COLOR
A Palette of Timeless Elegance
ANAYAM’s color palette is a refined blend of two natural greens and a timeless neutral, inspired by the beauty of twilight. The deeper green exudes grounded sophistication, reminiscent of Mughal elegance and lush landscapes. The softer green adds warmth, capturing the ethereal glow of dusk. Paired with a subtle neutral, this palette reflects ANAYAM’s essence—timeless, elegant, and effortlessly luxurious.
PRIMARY COLOR
SECONDARY COLOR
IMPERIAL GREEN
CMYK: 74% 56% 69% 60%
RGB: 42 54 46
HEX: #2A362E
TWILIGHT SAGE
CMYK: 52% 32% 55% 05%
RGB: 128 145 122
HEX: #80927A
IVORY MIST
CMYK: 3% 3% 5% 0%
RGB: 243 240 236
HEX: #F5EFEB
BRAND TYPE
A Reflection of Grace and Heritage
ANAYAM’s typography embodies the perfect balance of tradition and modern refinement. Inspired by the elegance of Mughal calligraphy and the precision of contemporary design, it reflects the brand’s timeless sophistication. The graceful letterforms exude a quiet luxury, ensuring every word resonates with ANAYAM’s essence—artful, elegant, and enduring.
Aa
Bressay Display Regular
PRIMARY FONT
Bressay Display Regular
Pt. 12 px.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz
SECONDARY FONT
Biondi Sans
Aa
Biondi Sans
Pt. 12 px.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz
BRAND PATTERN
A Timeless Tribute to Mughal Elegance
ANAYAM’s signature pattern pays tribute to Mughal miniature paintings, depicting emperors offering flowers to their wives—a timeless symbol of devotion and appreciation of beauty. This artistic heritage seamlessly weaves history into modern design, infusing each piece with elegance and meaning. By embracing these motifs, ANAYAM celebrates tradition, romance, and the art of gentle gestures, staying true to its essence of timeless beauty.
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Embodying Mughal Elegance
Homage to the timeless arches of Mughal Architecture.
A Radiant Star
Embodying the essence of “ANAYAM” - a beautiful twilight.